Learnscape Architects
Jay Cross on management, instructional design and “learnscape architects”:
People inevitably shortchange the future by investing all of their energy in the present. Take the practice of management; it’s whirling around in a squirrel cage, running hard and going nowhere. Management values (e.g., control, precision, stability, discipline, and reliability) have not changed in a century. Business has streamlined strategy, production, services, and operations. We’ve cut the inefficiencies from every business process but the most important: management itself…
Changes in management mandate changes for learning professionals. At the dawn of the network age, managers enjoyed the luxury of annual planning. With objectives fully in mind, managers communicated the firm’s goals to the training department, which in turn translated those goals into workshops, learning management systems, and so forth… Instructional design works best when performance gaps are apparent; ISD lacks the framework to invent non-learning solutions. Meta-learning and flexible infrastructure are becoming more important than individual topics.
Some instructional designers will become learnscape architects; others will champion networks and foster professional communities. Learning-to-be will supplant learning-to-know.
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