Igniting a New Era of Story

February 4, 2005 by sean.

“(A)nyone who uses a visual medium to communicate faces the same challenges as everyone else, whether they use PowerPoint, After Effects or Maya. You could argue that using PowerPoint is theoretically harder than other design challenges, because it’s a tool you use not just to compose graphics, but also integrate them with your physical presence as you deliver them real-time to a live audience. But in any case, the problem is the same — how do we communicate effectively with other people?  According to what was said at the event, the singular answer for motion graphics designers is: tell a story.” /beyond bullets/

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